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I have “cracked the code” on cold email campaigns- Don’t do it. Cold email is absolutely the best way to pretend that you’re prospecting for new business without actually prospecting for new business. It’s 1% copy and paste, and 99% wishful thinking. Why does sending cold emails work so well? Everyone loves to receive unsolicited… Continue reading
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Patricia, the world’s greatest significant other, typically schedules most of my leisure time activities. These events rarely involve sitting in a movie theater watching the latest superhero/car chase/explosion flick. This past weekend, we travelled to Naperville, Illinois to attend an event with Preppy Kitchen founder and author, John Kanell. Patricia started following Kanell on Instagram… Continue reading
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Michael Hoffmann 